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Everything you need to know about SipMedia, coffee cup advertising, café partnerships, campaign pricing, and how it all works across Melbourne.
FAQs
Frequently Asked
Everything you need to know about Sip Media, coffee cup advertising, campaign management, pricing, and partnerships.
Coffee cup advertising is a local marketing channel where your brand message is printed directly onto takeaway coffee cups served at partner cafés. Customers carry, hold, and engage with your brand throughout their day — creating natural, repeated visibility without interrupting their routine.
We partner with local businesses of all sizes — from real estate agents and fitness studios to healthcare providers and retail brands — looking for genuine, local-community advertising across Melbourne.
Campaign pricing depends on the number of partner cafés, campaign duration, and cup volume. Get in touch and we'll tailor a package to your goals and budget.
Most campaigns run for 4–12 weeks, though we offer flexible durations to match your marketing calendar and goals.
Our café network is based across Melbourne, so campaigns are best suited to brands targeting Melbourne customers and neighborhoods.
Apply through our Café Partnership Application — we review submissions based on location, foot traffic, and audience fit, and only partner with a limited number of cafés per suburb.
Partner cafés receive free or subsidized premium branded cups, helping reduce packaging costs, plus the opportunity to earn ongoing revenue share — with no extra work for your staff.
Unlike digital ads people scroll past, coffee cup advertising puts your brand directly in someone's hand for the twenty-plus minutes they're holding their coffee — a personal, trusted, and hard-to-ignore touchpoint.
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